In the United States, Amy is a leading expert in K-12 education, from elementary through high school. She wrote the book Strategic Talent Leadership for Educators and set up a development programme for education professionals at the Stout School of Education, from teachers to administrators.
The challenge
Amy was already working with a behavioural measurement when she came across MapsTell. The measurement gave her students a result, but not a way of putting that result to work. She doesn't see MapsTell as a replacement, but as the step that comes after it.
"MapsTell is a real accelerator for understanding and applying the results of a behavioural assessment."
- Dr Amy Holcombe, Dean, Stout School of Education, High Point University
The solution
What convinced Amy was the language. Everyone knows maps, so nobody has to learn a system first before they can join a conversation about behaviour.
There is something else on top of that, she says: the metaphor of navigating, from your place to someone else's, gives people an accessible language for talking to each other about communication and behaviour.
“I thought the map was beautiful, but using metaphor to work with behaviour really takes it to another level. MapsTell uses a language everyone understands, because everyone knows maps. People recognise themselves in the names of the cities, areas, volcanoes and boats.”
The result
Amy puts MapsTell to work in two places: inside the university, with students who are about to lead classrooms and schools of their own, and outside it, in workshops and training for school leaders across the region.
