In the United States, Amy is a leading expert in K-12 education, spanning elementary through high school. She wrote the book Strategic Talent Leadership for Educators and established a development programme for education professionals at the Stout School of Education, from teachers to administrators.
The challenge
Amy was already working with a behavioural assessment when she came across MapsTell. The assessment gave her students a result, but not a way to put that result into practice. She does not see MapsTell as a replacement, but as the next step.
"MapsTell is a real accelerator for understanding and applying the results of a behavioural assessment."
- Dr Amy Holcombe, Dean, Stout School of Education, High Point University
The solution
What convinced Amy was the language. Everyone understands maps, so no one has to learn a new system before joining a conversation about behaviour.
There is another layer to it, she says: the metaphor of navigating from your own place to someone else’s gives people an accessible language for talking to each other about communication and behaviour.
“I thought the map was beautiful, but using metaphor to work with behaviour really takes it to another level. MapsTell uses a language everyone understands, because everyone knows maps. People recognise themselves in the names of the cities, areas, volcanoes and boats.”
The result
Amy uses MapsTell in two settings: inside the university, with students preparing to lead classrooms and schools of their own, and outside the university, in workshops and training for school leaders across the region.
