Real conversations between real people, about behaviour everyone recognises
MapsTell is used wherever behaviour needs to become visible and open to discussion: in coaching, team development, leadership programmes, development reviews, customer contact, change programmes, culture and education. The process is always the same: first, everyone literally takes their place on the map. Then comes the conversation. Not about each other, but with each other—in words everyone understands straight away.

Where Guides use the map
Maybe you work with DISC or Insights. These tools provides insight, but you want more impact, more movement, a richer experience and better results.
“It works for every audience, whether you are working with shop-floor staff or university educated leaders.”
- Chantal van Maurik, L&D manager at Hans Anders (nexeye),
an optical retail chain in the Netherlands and Belgium
When MapsTell works, and when it doesn’t
We would rather be honest up front than disappoint you afterwards. These are the conditions in which the map works best.
When it doesn't
When it works
Frequently asked questions about The World of Difference
Below you will find the questions we hear most often, answered clearly and to the point.
What group sizes does MapsTell work for?
From individual coaching to large groups. The Floormap comes into its own with teams of roughly four to twenty people. The PersonalMap works just as well in a one to one conversation.
How much time does a MapsTell session take?
The Guide decides that with the client. It ranges from a one hour coaching conversation to several half days, or recurring moments spread across a longer programme.
Does MapsTell work with conflict?
Yes. Because behaviour is placed on the map and not on the person, it can be discussed without becoming personal. That takes the tension out of the conversation without avoiding the subject.
Does MapsTell work between departments?
Yes. The World of Difference makes both the differences and dynamics between individual participants within a team and the differences and dynamics between teams visible.
Can MapsTell be used in education?
Yes, and more than that: our dream is to put every young person on the map. In vocational and higher education as well as with young people in secondary education. From the age of twelve you work with A World to Discover, a map with its own imagery and language for that group.
Do we have to overhaul our existing programme for this?
No. Guides use the map where it fits: on a single team day, in a coaching conversation or at several moments in a longer programme.
Reading about a landscape is not the same as walking through it
In a 30-minute Discovery Call, we explain how the World of Difference works, what it can bring and what it costs. And we get to know you: who do you work with, and what do you want to achieve?











