
Insight starts on paper. Change starts in conversation.
A completed questionnaire and personal profile tell you something about yourself. But they do not tell you what you will actually do differently on Monday morning. That insight emerges through conversation – with your colleague, your team or your coach. MapsTell provides the language, imagery and space for an open conversation in which people can truly understand one another.

One map. Four Areas. Sixteen Types. Room for everyone.
The World of Difference is a map of human behaviour. Four Areas, sixteen Types and thousands of cities, mountains, rivers and seas – each revealing something about how people behave and how they differ. After completing a short questionnaire, you receive your PersonalMap: your place in The World of Difference, offering insight into your own behaviour. That is your starting point. From there, you set off on a journey of discovery – towards yourself and towards others.

From your own place on the map to how you work together
A certified Guide takes you step by step through the three levels of The World of Difference.
ME
Where is my place in The World of Difference? How do I communicate and how does that come across to others? With your PersonalMap in hand, you put yourself on the map!
YOU
Literally step into someone else’s world. What does the distance between you tell you, and where could you meet more often?
WE
Team dynamics, mapped out. Which route do we take as a team, and what agreements do we make?
Nine things people notice the moment they step onto the map
Ask a Guide what makes a MapsTell session different, and you tend to hear the same words again and again.
Something happens the moment people step onto the map
On the floormap, behaviour becomes literally visible. People take up a position, step into someone else’s Area and experience what differences mean in practice. The words on the map give them language for what is happening. The result is movement – and a conversation that is harder to start with a profile alone.
From insight on paper to real conversations.
A personal profile gives you insight. MapsTell makes that insight visible, shareable and something you can work on together.
Without the map
With MapsTell
Bring MapsTell to your organisation, or become a Guide yourself
MapsTell does not deliver personal, team or organisational development programmes itself. We develop the method, maps and tools, while a worldwide network of Guides brings them to life. That gives you two ways to get started.
For organisations and teams
Frequently Asked Questions
Below, you will find the questions we hear most often, listed with clear answers.
What exactly is MapsTell?
MapsTell maps behaviour onto a map: The World of Difference. Participants complete a short questionnaire and receive their PersonalMap, a personal profile. A certified Guide uses that map, and often the Floormap of The World of Difference as well, to lead the conversation about behaviour and collaboration.
What makes MapsTell different from a personality test?
With a test, the outcome is the end point, a piece of interpretation. With MapsTell, the profile is the starting point. Not an absolute truth, but a highly efficient way to talk about serious things in an accessible way: the conversation between people, led by a Guide, in which insight is translated into behaviour at work.
What is a PersonalMap?
Your personal map in The World of Difference. There are sixteen, one for every Type. Based on the questionnaire you receive yours, together with a 25 page report. The names of cities, mountains, rivers and seas describe your behavioural preference.
What does it cost?
That depends on your licence choice and the number of PersonalMaps you expect to issue. You request a personal quotation and we draw it up based on your situation.
What does the certification look like?
It is delivered entirely online. You start with a self-paced e-learning that covers The World of Difference, PersonalMapping, the map metaphor and the teaching principles behind the method. Alongside that there are live virtual sessions in which you practise with real cases, work with PersonalMapping and facilitate with the Floormap. You keep access to the GuideJourney afterwards.
Let’s get to know each other
Curious about MapsTell? We'd love to get to know you. Tell us what you're working on, what you want to achieve or what possibilities you see. In a 30-minute Discovery Call, you'll explore The World of Difference together with our CEO Heller, with plenty of room for your questions.










