THE ROLE OF A GUIDE

As a Guide, you facilitate real conversations between people

A MapsTell Guide is a trainer, coach, teacher or HR professional who uses The World of Difference and PersonalMapping in their own practice to help people and teams move forward.

WHAT IT IS

You work with The World of Difference in your own practice

Guides are certified to work with the PersonalMap and the floormap of The World of Difference. You create the setting, explain the basics of the model and continue in a way that suits the group. That shared foundation gives you the freedom to choose the route, exercises and level of depth that suit the group at that moment.

Training programmes are delivered by Guides, not by MapsTell. MapsTell provides the method, tools and content, while more than 1,000 Guides in 20 countries bring them to life with their own clients, in their own way.

Top view of four people talking on the Floormap with PersonalMaps
WHAT IT MEANS

Four things that define the role

‍

You get teams moving
By working interactively and getting people moving, you go beyond simply talking about behaviour and collaboration and translate it into practice. Participants step onto the map and the conversation starts naturally.
You broaden your expertise
You add a powerful framework to your existing expertise. Without judgement, you make patterns visible, participants step into each other’s worlds and experience what context does to behaviour.
You make learning experiential and practical
Participants experience what happens when they take a step and translate that directly into their own work. The group takes greater ownership and the impact grows, because people do more than talk about change: they experience what it feels like.
You bring depth and make an impact
Becoming a Guide deepens your professional practice. It is a way of working for trainers and coaches who want to create genuine movement, both for participants and for their clients.
Close-up of a hand on the edge of a PersonalMap
“The combination of imagery, language and metaphors makes MapsTell more accessible and creates richer experiential learning opportunities.”
Martijn Jungst
MapsTell Guide since 2015 and certification trainer
HOW YOU WORK AS A GUIDE

You take people on a journey

Not by putting people in boxes, but by getting them moving. The map opens up a world of possibilities: you explore routes, choose appropriate interventions and tune in to what the team needs at that moment. You create space for participants to explore for themselves.

You work with two products
The PersonalMap provides an individual profile, while the floormap of The World of Difference allows you to facilitate both teams and individuals. Both are based on the same model.
You decide on the format
From a one-hour coaching conversation to a programme spanning several half-days, you work in your own way and with your own audience.
The instrument works for you
Like a travel guide, it helps you create real conversations. Participants discover where their preferred behaviour is located and which small step could already make a difference. This creates depth and understanding without anything feeling imposed.
Guide presenting to three participants at a table, with a chart on the screen
DOES THIS ROLE SUIT YOU?

When becoming a Guide makes sense

And when it does not.

When it makes sense

Your work is about people
You work with people, teams and development and want to get people moving.
You love dialogue
You enjoy working with reflection and dialogue and are looking for language and structure that allow you to scale up this way of working.
You want to go beyond the standard
You want to add something to your offering that goes beyond a standard training course.

When it does not

You rely on theory and presentations
You rely heavily on theory and presentations. This way of working calls for the opposite.
You are looking for a selection instrument
The World of Difference was not designed for selection, although the map does create valuable conversations with candidates and new colleagues.
You prefer explaining
You mainly want to hand over a report that explains people. The PersonalMap is intended as a starting point for a conversation.
WANT TO BECOME A GUIDE YOURSELF?

We would like to get to know you

In a 30-minute Discovery Call, we explain how the World of Difference works, what it can bring and what it costs. And we get to know you: who do you work with, and what do you want to achieve?