How a big Dutch retailer build its leadership programme around MapsTell

Chantal van Maurik had to bring along people who had already dropped out of one behavioural instrument.

Sector

Retail

Region

Benelux

Used for

Multi-day leadership training

At Hans Anders, store managers and team leaders work with diverse teams of various ages, cultures, and backgrounds. With Mapstell, they gain quick and resistance-free insights into their own and their team's behavior and communication styles.

Challenge

The store managers and team leaders at Hans Anders lead teams that differ widely in age, culture and background. To get the best out of that, they need insight into their own preferences, but just as much into the behaviour of the people in front of them.

The instruments used for that did the opposite. Complicated questionnaires, thick documents, and a feeling among participants that they were being pushed into a box. With a practically minded group that is no small matter: people join in, but they don't really join in.

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Solution

Instead of hiring an external trainer for every course, Hans Anders chose to train its own people. Five internal trainers were certified. That meant the method could be rolled out immediately in the Netherlands and Belgium, in Dutch and French, by people who know the stores from the inside.

Participants complete a short questionnaire at the start of their leadership training and receive their PersonalMap. Across the multi-day training MapsTell then comes back three times: with personal leadership, with conversation skills and with situational leadership. That repetition makes the step into daily practice smaller.

On the Floormap, something happens that paper cannot do. When participants are asked to go and stand in a different Area, they feel straight away what that does to them. Patterns become recognisable, and conversations about collaboration emerge that would otherwise not have taken place.
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“MapsTell helps me bring people along right away. Participants gain insight into behaviour quickly, without resistance and without it becoming heavy or complicated. It works for every audience, whether you are working with shop-floor staff or with graduate leaders.”

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The result

Participants recognise themselves and start looking differently at behaviour, their own and other people's. The language of the map makes it possible to discuss why collaboration sometimes flows and sometimes grinds. As a result, leaders have more open conversations with their teams.

The effect doesn't stay inside the training. Other store managers and colleagues at head office now ask to work with MapsTell themselves, particularly around team dynamics and collaboration.

MapsTell helps me bring people along right away. Participants gain insight into behaviour quickly, without resistance and without it becoming heavy or complicated.

Chantal van Maurik
L&D manager at Hans Anders (Nexeye), an optical retail chain in the Netherlands and Belgium
WORKING ON INDIVIDUAL PROGRAMMES?

Want to work with the Map yourself?

MapsTell works with Guides in 20 countries, and Heller still speaks to them himself. However you find us, you can always reach the people who built this. Start with a half-hour Discovery Call. We would rather hear what you are working on than tell you what we sell, so if this way of working doesn't fit your practice, we'll say so.