discover the world of difference

We map behaviour and get people connected

MapsTell literally maps behaviour and gives people a language to talk about it together. The map makes differences visible, invites you to step into someone else's world and gets people moving.

The people at these organisations are already on their way:
our vision

Insight starts on paper. Change starts in conversation.

A completed questionnaire with a personal profile tells you something about yourself. But what you will actually do differently on Monday morning isn't in it. That insight comes from conversation: with your colleague, your team, your coach. MapsTell gives you the language, the images and the space to have that conversation honestly and truly understand each other.

Visible
Thousands of words and metaphors give behaviour a language everyone understands straight away.
Safe
You talk about places on the map, without making it too personal. That takes the sharp edges off the conversation.
Nuanced
One person, countless behaviours. The map gives you room to step beyond the boundaries of boxes.
OUR MODEL

One map. Four Areas. Sixteen Types. Room for everyone.

The World of Difference is a map of human behaviour. Four Areas, sixteen Types and thousands of cities, mountains, rivers and seas that each say something about how people act and how they differ. After a short questionnaire, you receive your PersonalMap: your place in The World of Difference, giving you self-insight. That is your starting point. From there, you set off on a journey of discovery, towards yourself and towards others.

WHAT THE WORLD OF DIFFERENCE DOES

Eight things people notice the moment they step onto the map

Ask a Guide what makes asession different and you tend to hear the same words come back.

Practical
Get started straight away with behaviour from everyday practice. What do you see happening? What do you run into? And what could you do differently? The map helps you translate insights directly into concrete situations.
Interactive
The map invites you to move, choose, ask and talk with each other. You show others your world and step into theirs. That's how a real conversation about behaviour and mutual differences begins.
Visual
Behaviour literally gets a place on the map. Images, language and thousands of recognisable words come together in one visual world. That makes behaviour not only easier to understand, but also visible, discussable and shareable with others.
Dynamic
A PersonalMap is a starting point, not a final destination. Behaviour changes with the situation, the environment and the people around you. The map makes preferences recognisable, but leaves plenty of room to explore different behaviour.
Experiential
You don't just read about behaviour, you step into it. You enter your own world, visit someone else's and discover where you can meet. That way, insight becomes something you actually experience and remember.

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Accessible
Clear language, recognisable examples and a format that invites everyone to join in. MapsTell is made for a broad audience: from young people aged 12 and up to experienced professionals. No complicated jargon.
Nuanced
A person is more than a colour, type or box. That's why the map holds thousands of words and descriptions that make room for differences and nuances. So you can recognise behaviour without reducing anyone to a single stereotype.
Fun
Serious topics don't have to feel heavy. The map brings lightness, curiosity and fun to conversations about behaviour. That safe and playful setting helps people open up, speak more freely and move forward together.
Safety
The map adds a safe layer beneath the conversation. You're not talking about who someone is, but about the behavior you see and how it affects you. Off the person, onto the map. That makes even the difficult things easier to talk about.
the floormap

Something happens the moment people step onto the map

On the Floormap, behaviour becomes literally visible. People take up a position, step into someone else's Area and experience what differences mean in practice. The words on the map give language to what is happening. The result is movement, and a conversation that is harder to start with a profile alone.

Guide since 2026

Pamela (USA)

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What do certified Guides say:

The strength of MapsTell is that you let people literally step into The World of Difference. Instead of thick reports they get something visual, playful and tangible.

Hubert Ummels

Hubert Ummels, founder and owner of GameChangers

THE DIFFERENCE

From insight on paper to real conversations.

A personal profile gives you insight. MapsTell makes that insight visible, shareable and something you can work on together.

Without the map

Insight stays on paper
You recognise yourself in a profile, but it still has to be translated into practice.
A profile quickly becomes a box
A type helps you recognise behaviour, but it can also start to feel fixed: that's just the way I am.
The conversation gets stuck in stereotypes
Colours and stereotypes are a useful starting point, but they say little about how someone actually behaves.

With MapsTell

Insight gets moving
You step onto the map, explore different behaviour and translate insights into real-life situations.
Not in a box, but on the map
The map makes behaviour recognisable without pinning people down. With your PersonalMap as your starting point, the world is at your feet.
From colour codes to human language
Thousands of recognisable words make room for nuance. So instead of talking in broad labels, you talk about the behaviour you actually see in each other.

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Find out why 1,000+ Guides in 20 countries chose MapsTell
TWO WAYS TO START

Bring MapsTell to your organisation, or become a Guide yourself

We do not run the training ourselves. We develop the method, the maps and the tools, and a worldwide network of Guides brings them to life. So there are two routes in.

For organisations and teams

We contect you with the right certified Guide
You want more understanding, better collaboration and conversations that actually lead somewhere. Tell us what is going on and we will connect you with a Guide from our network who fits yourquestion, your people and your context.
Find a Guide

For trainers, coaches and HR/L&D professionals

Become a certified Guide yourself
You want to add something visual, experiential and genuinely different to your practice. As a certified Guide you work with the PersonalMap, the Floormap and a community of colleagues behind you.
Become a Guide
DISCOVER THE WORLD OF DIFFERENCE

Frequently Asked Questions

Below, you will find the questions we hear most often, listed with clear answers.

What exactly is MapsTell?

MapsTell maps behaviour onto a map: The World of Difference. Participants complete a short questionnaire and receive their PersonalMap, a personal profile. A certified Guide uses that map, and often the Floormap of The World of Difference as well, to lead the conversation about behaviour and collaboration.

What makes MapsTell different from a personality test?

With a test, the outcome is the end point, a piece of interpretation. With MapsTell, the profile is the starting point. Not an absolute truth, but a highly efficient way to talk about serious things in an accessible way: the conversation between people, led by a Guide, in which insight is translated into behaviour at work.

What is a PersonalMap?

Your personal map in The World of Difference. There are sixteen, one for every Type. Based on the questionnaire you receive yours, together with a 25 page report. The names of cities, mountains, rivers and seas describe your behavioural preference.

What does it cost?

That depends on your licence choice and the number of PersonalMaps you expect to issue. You request a personal quotation and we draw it up based on your situation.

What does the certification look like?

It is delivered entirely online. You start with a self-paced e-learning that covers The World of Difference, PersonalMapping, the map metaphor and the teaching principles behind the method. Alongside that there are live virtual sessions in which you practise with real cases, work with PersonalMapping and facilitate with the Floormap. You keep access to the GuideJourney afterwards.

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Shall we get acquainted?

Curious about MapsTell? We'd love to get to know you. Tell us what you're working on, what you want to achieve or what possibilities you see. In a 30-minute Discovery Call, you'll explore The World of Difference together with our CEO Heller, with plenty of room for your questions.