Insight starts on paper. Change starts in conversation.
Explain in one or two concise sentences how your solution transforms users' challenges into positive outcomes. Focus on the end benefits that matter most to your target audience. Keep it clear and compelling.
How The World of Difference is built
The World of Difference is a map of human behaviour and made up of three layers: the four Areas, the sixteen Types and the map underneath. Each layer adds something different to the conversation.
Nine things people notice the moment they step onto the map
Ask a Guide what makes a MapsTell session different, and you tend to hear the same words again and again.
Download the Information Pack
Do you want to create greater impact as a trainer, coach or HR professional and truly bring people into movement? In the Information Pack, you’ll read everything about The World of Difference and what the certification process looks like to become a Guide.
With over 1,000+ Guides active in 20 countries, MapsTell continues to grow in pursuit of its mission: working toward a world of understanding. Will you join us? In the guide, you’ll find more information about:
Something happens the moment people step onto the map
On the floormap, behaviour becomes literally visible. People take up a position, step into someone else’s Area and experience what differences mean in practice. The words on the map give them language for what is happening. The result is movement – and a conversation that is harder to start with a profile alone.
The PersonalMap has countless applications.
Collaboration, leadership, communication, sales or personal development: The PersonalMap and floormap of the World of Difference offers limitless possibilities for a wide range of challenges. Guides use the map with individuals, teams and organisations.
Personal Development
Team Development
Leadership Development
Conflict Resolution
Feedback Training
Systemic Work
What Do You Receive as a MapsTell Guide?
With The World of Difference, you choose a unique model in the market. After your certification, we help you get started and make the most of working with our products. As a certified Guide, we support you with:
The Guide Certification Process
We’d love to tell you more about how you can get started with The World of Difference and PersonalMapping.
Book your Exploration Call
Becoming a Guide starts with personal contact. In a short discovery call, we’ll get acquainted and explore together how The World of Difference fits your practice, target audience, and ambitions. No heavy intake just a thoughtful conversation.This way, you can confidently assess whether it aligns with your way of working.
Step 2
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Step 3
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We start by getting to know your brand, your goals, and the people you're trying to reach. One focused kickoff sets the direction for everything that follows.
Step 4
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From insight on paper to real conversations.
A personal profile gives you insight. MapsTell makes that insight visible, shareable and something you can work on together.
Without the map
With MapsTell
Frequently Asked Questions
Below, you will find the questions we hear most often, listed with clear answers.
What exactly is MapsTell?
MapsTell maps behaviour onto a map: The World of Difference. Participants complete a short questionnaire and receive their PersonalMap, a personal profile. A certified Guide uses that map, and often the Floormap of The World of Difference as well, to lead the conversation about behaviour and collaboration.
What makes MapsTell different from a personality test?
With a test, the outcome is the end point, a piece of interpretation. With MapsTell, the profile is the starting point. Not an absolute truth, but a highly efficient way to talk about serious things in an accessible way: the conversation between people, led by a Guide, in which insight is translated into behaviour at work.
What is a PersonalMap?
Your personal map in The World of Difference. There are sixteen, one for every Type. Based on the questionnaire you receive yours, together with a 25 page report. The names of cities, mountains, rivers and seas describe your behavioural preference.
What does it cost?
That depends on your licence choice and the number of PersonalMaps you expect to issue. You request a personal quotation and we draw it up based on your situation.
What does the certification look like?
It is delivered entirely online. You start with a self-paced e-learning that covers The World of Difference, PersonalMapping, the map metaphor and the teaching principles behind the method. Alongside that there are live virtual sessions in which you practise with real cases, work with PersonalMapping and facilitate with the Floormap. You keep access to the GuideJourney afterwards.
Let’s get to know each other
Curious about MapsTell? We'd love to get to know you. Tell us what you're working on, what you want to achieve or what possibilities you see.
